42 minutes ago ... The authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media ...
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It's been less than 24 hours since Google Penguin 2.0 went live , but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google. Google's Distinguished Engineer Ma...
"What Should Lead Your Online Marketing Strategy: SEO or Content". "Why Content Marketing is the New SEO". "Is Google's love affair with content marketing usurping SEO?" "Content Marketing is the New SEO " These are actual titles from article in the top search results for [content mar...
Continually Identify Audience Demand: Your SEO won't be successful if it isn't useful. To serve a need, webmasters must understand what the audience is seeking. Keyword research , as always, is critical. While doing keyword research don’t over-emphasize head terms or money keywords. F...
While Google is celebrating with one of its Doodle 4 Google winners in the U.S., Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police. For Canadian history buffs, it is actually the date of the founding of the ...
SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage editorial links . One basic PR practice that works well for link building is the 12-month planner. Everything that happens in your industry can create link building opportu...
Google Checkout will be retired in six months, Google has announced . The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013. All Google Play developers will con...
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion. Since comScore introduced three important methodological c...
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other ...
