Eight most interesting search marketing news stories of the week

Eight most interesting search marketing news stories of the week

searchenginewatch.com 29 Jul '16, 11am

Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1. Click growth increased slightly to 34%, but CPCs fell 9%. Spending growth for Google text ads slowed to 10% Y/Y as CPC growth for brand keywords fell from 10% in Q1 to 0% in Q2. Google Shopping Ad spending growth rose to 43% as an influx of partner traffic bolstered total click volume. Organic search visits fell 7% Y/Y in Q2, down from 11% Y/Y growth a year earlier, as organic listings face increased competition from paid search ads, particularly on mobile. Mobile’s share of organic search visits rose to 46%, but that still lags ...

AdWords gains 3 new cross-device attribution reports

searchengineland.com 28 Jul '16, 9pm
AdWords gains 3 new cross-device attribution reports

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu ...

Google Chrome for iOS Now Supports Accelerated Mobile Pages by @SouthernSEJ

searchenginejournal.com 28 Jul '16, 11pm
Google Chrome for iOS Now Supports Accelerated Mobile Pages by @SouthernSEJ

An update this week to the Google Chrome browser for iOS brings support for Accelerated Mobile Pages (AMP), which will allow pages built with...

How To Build A Blog

searchenginepeople.com 28 Jul '16, 12pm
How To Build A Blog

Building a blog is one of the most important strategies for marketing a business. A blog helps a business connect with its audience and build...

How To Run A Great Marketing Brainstorm: The Creative Warm-Up

portent.com 28 Jul '16, 7pm

Group Trust Putting yourself out there with a crazy idea is scary. This is something we’re great at as kids. A few years back, I was watching...

Daily Search Forum Recap: July 28, 2016

seroundtable.com 28 Jul '16, 8pm

Here is a recap of what happened in the search forums today, through the eyes of the Search E...

via @tubularinsights

reelseo.com 26 Jul '16, 2pm
via @tubularinsights

Recently, Tubular published the rankings of the most watched beauty brand s for the first tim...

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