Despite Documented Performance Lift Brands Still Confounded By Local Search

Despite Documented Performance Lift Brands Still Confounded By Local Search

searchengineland.com 19 Dec '14, 5pm

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns – sometimes dramatically. Source: Local Search Association ad performance insights database (2014) Despite the available weight of evidence, some multi-location brands and marketers still profess confusion or, more commonly, struggle to operationalize “local search” marketing. This is reflected in a new report (reg. required) sponsored by SIM Partners a...

Is Email Marketing Effective? Three Examples That Prove It Is by

searchenginejournal.com 19 Dec '14, 8pm

Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marke...

Merry Christmas! Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

reelseo.com 19 Dec '14, 3pm
Merry Christmas! Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

It turns out that 99.99% of the views of Kinder eggs on YouTube are on videos made by independent creators, rather than the brand itself. At ...

4 SEO Answers Your Development Team Needs in 2015

searchenginewatch.com 19 Dec '14, 12pm
4 SEO Answers Your Development Team Needs in 2015

As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That me...

Measure more: improving Estimated Total Conversions with store visit insights: People are living ...

adwords.blogspot.com 18 Dec '14, 8pm

People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant conn...

Google News To Offer Their Own Newsletter To Publishers

seroundtable.com 19 Dec '14, 1pm

Google News will be publishing a newsletter for publishers every now and then. The first one ...

Is Duplicate Content Really a Problem?

portent.com 18 Dec '14, 6pm
Is Duplicate Content Really a Problem?

The short answer is yes. We have written extensively on the subject before: SEO Obviousness: ...

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