How to integrate SEO into the translation process to maximize global success

How to integrate SEO into the translation process to maximize global success

searchenginewatch.com 19 Apr '18, 6am

If you already have agency support for SEO as part of your integrated digital marketing strategy, deciding to just outsource the translation element may seem like the easiest option. However, managing two vendors can become a tricky task and it is difficult to weave the SEO into the translation process this way. Also, some digital agencies may be experts in SEO but they may not have the same expertise when it comes to international site structures or international keyword research. Finally, every time you update content, there is also a potential for previous SEO work to be overwritten and this can lead to large costs as previous SEO work ...

Google Assistant sometimes uses AccuWeather when their weather service fails

searchengineland.com 19 Apr '18, 12am

Normally when you ask Google Assistant or Google Home what the weather is, Google will just tell you. But sometimes, Google might need some h...

Google Analytics Guide: 10 Actionable Tips to Boost Your Traffic and Ranking

semrush.com 19 Apr '18, 10am
Google Analytics Guide: 10 Actionable Tips to Boost Your Traffic and Ranking

If you know what you are looking for, you can use the default settings, where Google does a data dump into Analytics for your convenience, he...

Snapchat Integrates Shopping Ads Into AR Lenses by @MattGSouthern

searchenginejournal.com 18 Apr '18, 8pm
Snapchat Integrates Shopping Ads Into AR Lenses by @MattGSouthern

Snapchat is giving advertisers the ability to sell products with custom augmented reality (AR) lenses, which users can add to selfie photos a...

Google Tests Showing From The Businesses Section Higher

seroundtable.com 18 Apr '18, 12pm
Google Tests Showing From The Businesses Section Higher

A month ago, Google began allowing businesses to once again edit their business description . Now, people are noticing the box that shows thi...

5 Storytelling Techniques Content Marketers Can Learn from the Classics

portent.com 18 Apr '18, 12am

While many might say that the techniques used by classic novelists don’t apply today, or that...

Mobile-First Index Rolled Out. 5 Steps to Upgrade Your Mobile SEO Efforts

cognitiveseo.com 17 Apr '18, 8am

There are three ways to optimize your website for different devices. First, there is the resp...

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