Website redesigns: How to retain and improve your SEO

Website redesigns: How to retain and improve your SEO

searchengineland.com 19 Jan '18, 4pm

▢ Keep the old site live. If you can, keep the old site live on a temporary web address. Make sure the site can’t be accessed by a crawler. Some HTTP authentication is best, but having the old site to refer to when you hit a snag can be a godsend. Often, some or part of the site will be on the web archive, but having the real thing is way better. ▢ Save crawl data. Save a crawl of the old site, even if you have the site on a temp URL. Screaming Frog is great for this, and again, you can load up the old site crawl if you need to do any analysis. ▢ Don’t fix what is not broken. Where you can, keep things the same — URLs in particular. If you...

Google Implements Stricter Criteria for YouTube Monetization by @MattGSouthern

searchenginejournal.com 19 Jan '18, 10pm
Google Implements Stricter Criteria for YouTube Monetization by @MattGSouthern

Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos. YouTube’s Partner Program al...

Get 2018 started with an updated multi-channel digital marketing strategy

searchenginewatch.com 19 Jan '18, 1pm
Get 2018 started with an updated multi-channel digital marketing strategy

This doesn’t mean that you should advertise for your product right in the article or video, but rather cover topics that might interest poten...

Google Tests Light Blue Links Again To Match Mobile Link Color

seroundtable.com 19 Jan '18, 12pm
Google Tests Light Blue Links Again To Match Mobile Link Color

Google is once again testing the light blue link color for the snippet links in the search results. They tested it last year on and off and m...

Today's featured SNC article by Kim Krause Berg: SEO, Documents and Search Engines

searchnewscentral.com 17 Jan '18, 2pm

The term “SEO” may conjure up negative reactions for some and rightly so, if the only experience someone has with an SEO are outdated, high p...

How To Rank Your Videos Number One In Youtube

searchenginepeople.com 17 Jan '18, 1pm
How To Rank Your Videos Number One In Youtube

Make sure that your first tags are your target keyword. Just like with your title, YouTube pu...

Digital Diversity: Building an Audience with Paid Media

verticalmeasures.com 16 Jan '18, 1pm
Digital Diversity: Building an Audience with Paid Media

Most companies understand the benefits of digital marketing and have already completed some f...

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