15 questions to ask yourself before publishing a new landing page

15 questions to ask yourself before publishing a new landing page

searchengineland.com 17 Aug '18, 7pm

Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a lot of great articles out there about how to test, tweak and refine your landing pages, not every tip or trick works for every page. To make things even more complicated, it can be hard to know where to start with a new landing page: Do you just guess? Do you put together a page and hope for the best? Do you give it your best shot and then tweak once you have some data? Do you create multiple pages and start t...

9 Common (and Costly) Google Ads Mistakes and How to Avoid them

semrush.com 17 Aug '18, 11am

Google Ads can be an extremely effective lead and sales generation machine and the myriad of features, customization, and targeting options i...

Google Launches Expandable Featured Snippets

seroundtable.com 17 Aug '18, 11am
Google Launches Expandable Featured Snippets

Google announced they have launched a new form of featured snippets that offer expandable snippets to help a searcher dive deeper into the as...

#SEO

searchenginewatch.com 16 Aug '18, 3pm
#SEO

Overall, it appears the algorithm update is geared towards content being more authoritative and by providing users a better experience on mob...

12 Steps for Conducting a Successful Social Media Audit by lisabuyer

searchenginejournal.com 16 Aug '18, 2pm
12 Steps for Conducting a Successful Social Media Audit by lisabuyer

“I like to see how they handle the customer service on social media feeds,” said Melissa Fach, Pubcon Community Manager and Blog Editor at SE...

Server Side Rendering For Dummies (& Non-Technical SEO Decision-Makers)

localseoguide.com 16 Aug '18, 7pm
Server Side Rendering For Dummies (& Non-Technical SEO Decision-Makers)

Your engineering team just mentioned they are rolling out a new type of product landing page ...

Help Before You Sell: Prioritize Your Customer Needs or Be Left Behind Forever

verticalmeasures.com 16 Aug '18, 1pm
Help Before You Sell: Prioritize Your Customer Needs or Be Left Behind Forever

It’s not surprising that so many potential online customers are cynical, suspicious and weary...

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