Hacking the Google Display Network for Insanely Low CPC

Hacking the Google Display Network for Insanely Low CPC

searchenginewatch.com 26 Mar '15, 11am

The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it was considered a lower-quality way to advertise than search. That's not at all true. The GDN has way more ad inventory, lower CPCs, and is often the better choice for some advertisers. The key is in knowing how to make the most of Google Display, to lower your CPCs, increase conversion, and improve your ROI. If you've read anything I've written here ever, you probably know I'm a big fan of Quality Score (QS) in AdWords. GDN uses Quality Score to help determine your p...

WSJ Report Suggests Intervention In FTC Google Investigation By White House

searchengineland.com 26 Mar '15, 1pm
WSJ Report Suggests Intervention In FTC Google Investigation By White House

Today’s Wall Street Journal article “Google Makes Most of Close Ties to White House” makes a number of misleading inferences and suggestions ...

7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy

searchenginejournal.com 26 Mar '15, 1pm
7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy

Content is so much more than just sales material. Treating it like it’s a brochure or a flyer meant to draw in a customer and convert them is...

Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

adwords.blogspot.com 26 Mar '15, 9am
Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial lau...

Solutions Guide for Implementing Google Analytics via Google Tag Manager

analytics.blogspot.com 26 Mar '15, 6pm
Solutions Guide for Implementing Google Analytics via Google Tag Manager

Marketers, developers, and practitioners of analytics depend on having the right data at the right time - but implementing analytics code or ...

How Named Entities Connected to Trending Topics can be used to Address Real T...

seobythesea.com 25 Mar '15, 7pm
How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results

The user of a search engine may submit a query to obtain time-sensitive information about a p...

Autoplay is Now the Default on YouTube - and That's OK

reelseo.com 26 Mar '15, 3pm
Autoplay is Now the Default on YouTube - and That's OK

As a long-time, experienced YouTuber, my first reaction to autoplay being enabled by default ...

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