Maps & Metros: Surviving And Thriving In Local Search

It’s extremely challenging right now to recommend new “advanced” SEO methods for local search within Google (this is my take, prior to going into this session). Things in Google have been in flux, transitioning from the old Google Places to Google+ Local pages, and changes have been unpredictable and frequent. Also, the local algorithms haven’t seemed to have had a whole lot of additions, necessarily, or as much as the key parts have perhaps had some weighting changes, resulting in relatively minor juggling of ranking factors, often in fairly marginal degrees.