How to Use the Google AdWords Search Terms Report by @ProvenData

How to Use the Google AdWords Search Terms Report by @ProvenData

searchenginejournal.com 04 Dec '16, 2pm

One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure users are only clicking on your ads if they are actually qualified leads. In other words, when the ad comes up, it was actually what the user was searching for in the first place. To make sure searchers who land on your page are qualified, you need to use negative keywords. The ultimate goals in monitoring your AdWords account are: Raise click-through rates (CTR) Lower cost per click (CPC) Decrease cost per acquisition (CPA) How can you do this most effectively? It can be tricky to know how to bid and adjust your keywords, ...

How Google is tackling fake news, and why it should not do it alone

searchengineland.com 05 Dec '16, 7am

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the ...

Five most important search marketing news stories of the week

searchenginewatch.com 02 Dec '16, 2pm
Five most important search marketing news stories of the week

Tereza Litsa has given us an early start on Search Engine Watch’s sister site ClickZ with a round-up of the eight most important content mark...

5 Situations Where You're Better Off Without AMP | Search Engine People

searchenginepeople.com 02 Dec '16, 6pm
5 Situations Where You're Better Off Without AMP | Search Engine People

Following months of rumors and speculation, Google’s Accelerated Mobile Pages (AMP) solution was officially unveiled at the end of 2015. In e...

randfish: BritneyMuller: A little personalization can go a long way:

outspokenmedia.com 02 Dec '16, 1am
randfish: BritneyMuller: A little personalization can go a long way:

Decide whether this is right for you. What type of personalization aligns with your brand values and message? Will it resonate with your cons...

Ever tried selling Content Strategy to an executive?

portent.com 03 Dec '16, 9am

I know content strategy is important. You know content strategy is important. Who doesn’t kno...

Google Docs Explore: Search Engine Optimization Is Related To Weasels

seroundtable.com 01 Dec '16, 12pm
Google Docs Explore: Search Engine Optimization Is Related To Weasels

This is a fun one, maybe... If you go to Google Docs, type "search engine optimization" and c...

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