6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt

6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt

searchenginejournal.com 28 Mar '17, 12pm

Most marketing strategies focus on the hard conversion — that is, the actions that represent the greatest likelihood of purchase, such as a request for a quote, consult, or an online purchase. However, the best strategies will focus on soft conversions as well. Soft conversions are actions that indicate a demonstrable interest in your products or services, where the customer seeks more information before making the final purchase decision. These conversions are valuable, though they require more time and nurturing. Optimize Your Funnel Before doing any kind of work to improve conversion rates — hard or soft — take the time to examine your ...

SearchCap: Google image search bug, local insights & post-rank

searchengineland.com 27 Mar '17, 8pm

Google Search Analytics bug drops some image search traffic from reports Mar 27, 2017 by Barry Schwartz No need to panic: There is a reportin...

How URL hijackers are disrupting banks' PPC campaigns

searchenginewatch.com 28 Mar '17, 12pm
How URL hijackers are disrupting banks' PPC campaigns

The site claims that malware has been downloaded onto the user’s machine, along with a troubling pop-up, and loud sound effects including war...

New: Google Rich Results For Podcasts

seroundtable.com 28 Mar '17, 12pm
New: Google Rich Results For Podcasts

Google has quietly added new rich results markup for podcasts in the developer center . Aaron Bradley seemed to have first spotted this and p...

AMP pages can load 15-85% faster than regular pages. via @awebranking

advancedwebranking.com 27 Mar '17, 12pm
AMP pages can load 15-85% faster than regular pages. via @awebranking

Hi Aaron, thanks for this insight into AMP. Is AMP still mainly for news articles? Or do you think websites should be looking to roll out all...

5 Ways To Get Legitimate Backlinks Without Paying For Them

searchenginepeople.com 27 Mar '17, 12pm
5 Ways To Get Legitimate Backlinks Without Paying For Them

When it comes to search engine optimization (SEO), backlinks are still the most effective way...

Moving Your Business Location For Dummies

localseoguide.com 27 Mar '17, 5pm
Moving Your Business Location For Dummies

Last week I headed over to my dentist, Home Page DDS , for a cleaning and on the way recalled...

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