"Content Performance Marketing" – 3 Steps to Future Success

"Content Performance Marketing" – 3 Steps to Future Success

searchenginewatch.com 30 Sep '14, 11am

Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. Pair that with data on trending topics over time, and what’s happening now. Assess the trends around the types of content your audience wants. As each content asset takes resources, be clear on those that are in highest demand to get the most bang for your buck. Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. Look at ways to extract competitor data, so you can get a better picture of ...

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World –

searchengineland.com 30 Sep '14, 7pm

Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World ” on Tuesday October 7 at...

Measuring more value with estimated cross-device conversions, now available for display

adwords.blogspot.com 30 Sep '14, 7pm
Measuring more value with estimated cross-device conversions, now available for display

It’s been a year since we launched Estimated Total Conversions , which included cross-device conversions for search ads . Advertisers from ar...

44% of U.S. Broadband Users Watch Online Video Via a Games Console

reelseo.com 30 Sep '14, 6pm
44% of U.S. Broadband Users Watch Online Video Via a Games Console

Around 90% of U.S. households are connected to the internet via Broadband, and 44% of those homes are watching non-gaming online video apps v...

Is Your Website Being Indexed Properly by Google? by @barriesmithii

searchenginejournal.com 29 Sep '14, 12pm
Is Your Website Being Indexed Properly by Google? by @barriesmithii

Robots.txt – A poorly scripted Robots.txt file can be detrimental to your Google indexing. This text file is like a set of instructions telli...

Daily Search Forum Recap: September 30, 2014

seroundtable.com 30 Sep '14, 8pm

Google: There Isn't A Magical SEO Advantage By Switching To HTTPS Google's John Mueller said ...

New Panda Update; New Panda Patent Application

seobythesea.com 29 Sep '14, 11pm
New Panda Update; New Panda Patent Application

Methods, systems, and apparatus, including computer programs encoded on computer storage medi...

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