Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

searchengineland.com 19 Oct '17, 8pm

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only the second-biggest shopping season of the year in the United States, but for verticals like footwear, it’s number one. A top shoe retailer came to Brandify (disclosure: my employer) for a solution to boost local store visibility online. To achieve the retailer’s goal, we worked in collaboration with SEO...

Killer demand gen strategy, Part 1: Personas and creative development

searchenginewatch.com 19 Oct '17, 12pm
Killer demand gen strategy, Part 1: Personas and creative development

Now based on your full set of internal data, build out your personas. You can then gain audience insights from both Facebook and AdWords; bot...

The Top Reasons Why SEO Professionals Attend a Conference [POLL] by @A_Ninofranco

searchenginejournal.com 19 Oct '17, 7pm

Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to...

Let's Get ASIC: Taking an Audience-First Analytics Approach

seerinteractive.com 19 Oct '17, 2pm
Let's Get ASIC: Taking an Audience-First Analytics Approach

What do you picture when we say, “measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An E...

Daily Search Forum Recap: October 19, 2017

seroundtable.com 19 Oct '17, 8pm

When Is Voice Query Data Coming To Google Search Analytics? Four months ago, we reported that Google will be bringing voice query data to Sea...

Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)

searchenginepeople.com 18 Oct '17, 1pm
Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)

The one thing you can do that’s a surefire way to rank for all 3 search engines is to consist...

Why Your Web Development Project Needs an SEO Agency

verticalmeasures.com 17 Oct '17, 12pm
Why Your Web Development Project Needs an SEO Agency

Search Engine Optimization (SEO) can be an afterthought when creating or redesigning a new we...

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