Search Engine Marketing Checklist for Hotel Marketers

Search Engine Marketing Checklist for Hotel Marketers

searchenginewatch.com 21 Oct '14, 10pm

Always check pages are being indexed by Google and Baidu (or the major search engine of your market) Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages with the highest Google and Baidu organic search traffic Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Googl...

Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern

searchenginejournal.com 21 Oct '14, 5pm
Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern

The difference between a ‘refresh’ and an ‘update’ is that a refresh doesn’t add any new signals to the algorithm, that’s what an update is f...

Apple Launches “Maps Connect,” Self-Service Local Listings Portal

searchengineland.com 21 Oct '14, 11pm
Apple Launches “Maps Connect,” Self-Service Local Listings Portal

This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect . It’s intended for ...

Pubcon Las Vegas 2015 Dates: Mark Those Calendars #Pubcon

pubcon.com 21 Oct '14, 7pm
Pubcon Las Vegas 2015 Dates: Mark Those Calendars #Pubcon

Pubcon Las Vegas 2015 will take place on October 5 – 9 at the Las Vegas Convention Center, so carve out space on your calendar and make plans...

Digital Video Advertising Revenues Hit Record High in 2014 [Report]

reelseo.com 21 Oct '14, 8pm
Digital Video Advertising Revenues Hit Record High in 2014 [Report]

Online ad revenues hit an all-time high in the U.S. in the first part of 2014 at a record $23.1 billion. That's an increase of 15% from the f...

Now Provided Report From AuthorityLabs Quickly Finds You More Keyword Opportu...

authoritylabs.com 20 Oct '14, 4pm
Now Provided Report From AuthorityLabs Quickly Finds You More Keyword Opportunities via @authoritylabs

With the majority of keywords being “not provided” these days, solid information on which one...

Daily Search Forum Recap: October 21, 2014

seroundtable.com 21 Oct '14, 8pm

Google AutoCorrects: Penguin 3.0 Still Rolling Out & 1% Impact As you already know, Google la...

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