Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern

Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern

searchenginejournal.com 26 May '17, 12am

Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links. The company doesn’t frown on guest posts or syndicated posts in general, but lately there has been an increase in spammy links stuffed into these types of posts. That’s the reason behind this sudden warning from Google. Distributing content on a large scale when the main intention is to build links back to your own site is strictly prohibited under Google’s guidelines on link schemes. What Google does allow are guest posts and syndicated posts which “inform users, educate another site’s audienc...

How to compare paid search and organic search without sounding foolish

searchengineland.com 25 May '17, 3pm
How to compare paid search and organic search without sounding foolish

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is sa...

Taming the local search beast in a post-Possum and Fred world

searchenginewatch.com 25 May '17, 12pm
Taming the local search beast in a post-Possum and Fred world

Believe it or not, Google My Business is considered a directory, as is Bing Places . It’s important that you have one if you’re a local busin...

Google: SEO Over Optimization Can Eventually Hurt Your Rankings

seroundtable.com 25 May '17, 12pm
Google: SEO Over Optimization Can Eventually Hurt Your Rankings

SEOs for almost a decade have been using the term "over optimization" for one reason why a site might start to not do well in the Google sear...

Are Headline Analyzers Worth Your Time?

portent.com 25 May '17, 3pm

This gave me eight charts, one for each group of 20 correlated with scores from each headline analyzer. I calculated the Pearson’s r for each...

How To Create The Perfect Visual Content For Social Media

searchenginepeople.com 24 May '17, 1pm

In backup claims - It can be used to backing up claims you make in your sales copy. For examp...

Should you be buying links for SEO in 2017?

link-assistant.com 23 May '17, 10am
Should you be buying links for SEO in 2017?

Most SEOs I spoke to made it clear that they are very careful about the links they buy, and n...

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