Mind the store: Using AdWords to drive offline sales

Mind the store: Using AdWords to drive offline sales

searchengineland.com 17 Jan '17, 6pm

Now, hope is not lost if you don’t have store visits reporting. Instead of hard data, though, you’ll have to rely on your own marketer’s intuition (plus some non-AdWords data if you can get your hands on it). You can talk to other teams at your company, including some folks who work directly in the store. Find out where the longer sales cycles are, the types of items that your sales teams know to benefit from that in-person touch. Then treat those items accordingly when you promote them online.

What Is the Difference Between White Hat and Black Hat SEO? by @AndreaMLehr

searchenginejournal.com 17 Jan '17, 12pm

Chances are you’ve heard about HBO’s latest hit, Westworld. However, for those of you haven’t, here’s a quick refresher (sans spoilers): The ...

Five proven SEO strategies for retailers to use in 2017

searchenginewatch.com 17 Jan '17, 10am

Adding these keywords to your web pages will improve your SEO for a variety of search terms. Bear in mind, visitors will always use different...

Google: The Mobile Friendly Icons Confused Searchers Initially

seroundtable.com 17 Jan '17, 1pm

I remember when we initially launched the label for mobile friendly sites. We tried a variety of different things from text to symbols to pos...

"People Who Bought This Also Bought" - Related Keyword Searches Unraveled by @mjanaway

searchenginepeople.com 17 Jan '17, 2pm
"People Who Bought This Also Bought" - Related Keyword Searches Unraveled by @mjanaway

The answer lies in your customers' minds. The customer research should take into account the related products. Questionnaires, focus groups a...

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