How LEGO’s #Kronkiwongi campaign drove customer engagement: Here we’ll be taking a brief look at an excellent ...

How LEGO’s #Kronkiwongi campaign drove customer engagement: Here we’ll be taking a brief look at an excellent ...

searchenginewatch.com 11 Feb '16, 12pm

Last week the SEW team were at Connect , our two-day search event in Miami. Here’s the third in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign. Let’s start with an insight into your childhood: Start feeling both bad and good about yourselves, 98% of you reading this right now were creative geniuses at the age of three years old, ...

5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)

searchengineland.com 11 Feb '16, 2pm
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)

Do not bypass the crawl. It’s too important to overlook. There are many problems you can uncover with a strong crawl of staging. And that mea...

7 Ways to Increase Organic Reach on Social Media by @texasgirlerin

searchenginejournal.com 10 Feb '16, 11am

For most of us, it makes sense to post images on Pinterest, videos on YouTube, and text on Twitter—but you don’t have to be constrained by th...

Should Your SEO Team Be Wide or Deep Specialists?

searchengineguide.com 11 Feb '16, 5pm

The core issue here is one that plagues multiple industries: the competing advantages of "wide" versus "deep" expertise. For example, in the ...

Google: Crawl Rate Increases Are Not Related To Algorithm Updates

seroundtable.com 11 Feb '16, 1pm
Google: Crawl Rate Increases Are Not Related To Algorithm Updates

Often I'll see webmasters and SEOs say that they see a huge spike in GoogleBot crawl activity on their web sites and thus, they are expecting...

Political Campaign Ads Trump Super Bowl Content on YouTube in January 2016

reelseo.com 10 Feb '16, 4pm

Now, YouTube first launched its monthly Ads Leaderboard in April 2013. So, there is no way of...

Booting the bots: New botnet protections across our ads systems

adwords.blogspot.com 09 Feb '16, 5pm

Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads s...

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