A Step-by-Step Guide to Creating Robust Content for the Holiday Season

A Step-by-Step Guide to Creating Robust Content for the Holiday Season

searchenginewatch.com 31 Oct '14, 12pm

Searches are seasonal in nature. Common sense dictates that the things people search for during one part of the year would be very different from those during another and vice versa. Winter will see more searches related to warm clothing, heating, and insulation services, while summer will likely have vacation planning, outdoor sports, and more on the keywords agenda. While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids based on rising and falling demand or on website traffic and conversion rates, this process of modifying content marketing to suit seasonal cha...

Recharge Your Remarketing With 5 Tips For Q4

searchengineland.com 31 Oct '14, 1pm
Recharge Your Remarketing With 5 Tips For Q4

Eric Couch is a Senior PPC Account Manager and lead trainer at Hanapin Marketing, a Bloomington-based firm that specializes in strategic pay-...

Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog

searchenginejournal.com 30 Oct '14, 10am
Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog

If you lack the apt experience or ability to produce stories naturally, McGowan suggests creating a storyboard to work your way through. To d...

DAA SF Presents ‘Getting Data Right: Optimizing Performance Using Quantitative & Qualitative Prac...

analytics.blogspot.com 27 Oct '14, 6pm

Our lineup of wonderful speakers is focused on presenting real-world solutions to the optimization challenges we all face everyday. They will...

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

reelseo.com 29 Oct '14, 8pm

Do those numbers surprise you? Perhaps it's more surprising that more creators are not taking advantage of viewer intent or looking to user a...

The Un-Fun Parent: Keeping Your Kids Safe on the Internet very cool passion p...

portent.com 26 Oct '14, 10pm

The Un-Fun Parent Keeping your kids safe on the internet Free In PDF Free For Kindle The inte...

Most influential book you have ever read?: ...ox.com ~ Instant Panel with Dir...

blackhatworld.com 27 Oct '14, 12am

Well, I've read a lot of great books. Sperm wars, Psychocybernetics, Think & Grow Rich, Blink...

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