Search Ads Yield 68% More Revenue per Conversion When Integrated with Social

Search Ads Yield 68% More Revenue per Conversion When Integrated with Social

searchenginewatch.com 23 Apr '14, 3pm

Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising." What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. "The impact of a cross-channel touch was even greater when examining social clicks. Users who clicked on both the search and social ads had a click-thro...

How To Get Your Content Linked To From Top-Tier Websites via @sengineland

searchengineland.com 23 Apr '14, 2pm
How To Get Your Content Linked To From Top-Tier Websites via @sengineland

Total email length should be between 120-180 words maximum. The subject line should include an emotional hook . For example, I will often sco...

Inside AdWords

adwords.blogspot.com 22 Apr '14, 5pm
Inside AdWords

People are constantly connected, moving seamlessly between screens, sites and apps while on-the-go. This makes the best ads more than just me...

Google’s Social Login Popularity Increases In Q1 2014, According To New Study

searchenginejournal.com 23 Apr '14, 7pm
Google’s Social Login Popularity Increases In Q1 2014, According To New Study

Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear...

Jamie Foxx At The GooglePlex:

seroundtable.com 23 Apr '14, 12pm
Jamie Foxx At The GooglePlex:

Popular actor, Jamie Foxx stopped by Google the other day for a Google Hangout. Here is a picture of him outside of the GooglePlex posing for...

YouTube Live Events: The Definitive List of URLs: Searching for a live event ...

reelseo.com 22 Apr '14, 2pm

Considering the amount of effort YouTube has put into carrying and promoting live-streamed ev...

Increasing Site Speed: 8 Often-Overlooked Steps: by Jayson DeMers How importa...

searchengineguide.com 22 Apr '14, 4pm

How important is your website's speed? When it comes to internet traffic, it's critical - and...

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