6 days ago ... Google's official blog for news, information, and tips on AdWords.
Link: adwords.blogspot.com
This week, we published some of the reasons advertisers have already upgraded more than 3 million legacy campaigns to enhanced campaigns. If you have already upgraded all of your campaigns, then you are all set! If you still have some legacy campaigns in your account, this post will c...
Groups of keywords . For example, you may want to run a report on all keywords that contain a certain brand term, or that have the same label . Simply filter your keyword list, select the keywords you want to include, and run an Auction insights report on the selected terms to see how...
In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough...
It’s a typical Friday night quandary—you want to see a movie, but the question is, what movie should you watch? The decision to see a specific film actually involves quite a bit of research, and as moviegoers are increasingly turning to search to learn more about various titles, we ha...
Dynamic Search Ads (DSA) is a valuable product to help advertisers keep their AdWords campaigns effective and relevant. DSA maintains a fresh index of your inventory using Google’s organic web crawling technology to help ensure ads are generated based on the most recent content on you...
Discover local opportunities : Use the location bid adjustment to easily and effectively engage with users based on location and proximity. This allows you to find and optimize for pockets of revenue you may not have even known existed. After upgrading to enhanced campaigns and levera...
Advertisers understand that sometimes it's easier to 'show' rather than 'tell' when promoting a business. As search ads continue to evolve, we want to make it easier for you to do both. Today we're announcing the beta launch of image extensions, which will allow you to add new visual ...
Last month, we announced our new series of Learn with Google webinars to help make the web work for you. If you’ve missed some since then, be sure to register for any (or all!) of our 10 sessions coming up in June. Each webinar gives you deep-dive educational content, across a breadth...
