29 Nov '16, 3pm

Google’s shift to mobile-first: mobile moments that matter -

Though the term “micro-moment” was introduced in April 2015, September is when Google released “Micro-Moments: Your Guide to Winning the Shift to Mobile ,” which instructed brands how to succeed in a mobile-first world. This comprehensive guide included insights into a rapidly changing digital landscape and provided concrete advice to marketers, using case studies from real companies.

Full article: http://searchengineland.com/googles-shift-mobile-first-mo...

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