27 Jun '16, 3am

Are we making #SEO too complicated?

What is the purpose of my site? Is it to drive leads? Sell a widget? Connect with content? Your site’s purpose is directly related to the kinds of goals you will set. Learn more about defining your site’s purpose in my last post, “The benefits of creating a purpose-driven SEO strategy .” What do I want to achieve? This is where you outline what your end goal looks like. Is it revenue-based? User-based? Traffic-based? Defining what it is you want will help you determine whether or not you are succeeding. How will I measure success? After you know what you want to achieve, you need to know what to measure. In order to be sure that you have a positive ROI, you have to know what numbers count. For instance, if you need to generate leads, you are going to need not just to drive traffic, but to drive traffic that will convert. It makes no sense to have thousands of visitors if n...

Full article: http://searchengineland.com/making-seo-complicated-249991...

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