13 Jul '15, 1pm

Are You Ready For Mobile Paid Search v2.0?

Are You Ready For Mobile Paid Search v2.0?

So I ask you, reader: How strong is your mobile approach to paid search? Do you truly think through how your consumers are utilizing mobile search in their decision making process, or are you just applying a bid modifier? Are you thinking about time and place , or are you writing mobile ad copy that is virtually identical to the desktop ad copy with just a few “mobile tweaks”? Are you optimizing correctly based on the mobile searcher’s customer journey, or are you using what you have learned during the desktop-dominated era?

Full article: http://searchengineland.com/ready-mobile-paid-search-v2-0...

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