11 May '12, 2pm

Not Focused on Mobile Video? You Should Be! More than 50% of U.S. Mobile Subscribers Have Smartphones: Nielsen j...

Nielsen just put out the March 2012 numbers of smartphone penetration in the US and for the first time, it’s topped 50%. That means an estimated 150 million. If you’re not putting your video in formats that they can consume yet, get on it! I’m sure many of you are, and are targeting the iPhone and its iOS operating system. However, it is continuing to fall behind to another mobile OS, you know the one I’m talking about, Google Android, which now holds 48.5% of the market. So that’s roughly 75 million users. Smartphone Operating System Share Smartphone OS Share of Smartphone Owners Android OS 48.5% iOS 32.0% RIM Blackberry 11.6% Windows Mobile 4.1% Windows Phone 1.7% Other 2.1% Read as: During Q1 2012, 48 percent of smartphone owners had a device that runs on the Android OSSource: Nielsen, Mobile Insights, Q1 2012 Sure, iOS is still going strong with 32% and there are somet...

Full article: http://www.reelseo.com/focused-mobile-video-50-mobile-sub...

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