The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

Google found themselves in the center of another PR quagmire this week, when the WSJ reported they’d been caught circumventing user settings in both the OS X and iOS versions of the Safari browser. The search giant used a bit of code to “trick” Safari into thinking users had interacted with Google by submitting a form, which allowed Google to set a tracking cookie. Google responded to the WSJ’s article by saying it “mischaracterizes what happened and why.” In a sense, that’s true. Google doesn’t get off the hook for using an invisible web form to trick Safari. However, there’s a lot more to the issue of user privacy settings workarounds and cookies. The bigger picture is one that users and marketers alike should be aware of and keeping an eye on. The “quirk” that contributed to the perhaps unexpectedly larger scope of the Google tracking cookie in Safari problem is the res...

Full article: http://searchenginewatch.com/article/2154073/The-Trouble-...

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