27 Jan '14, 1pm

Understanding Seasonality in Search

Understanding Seasonality in Search

The concept of seasonality may be a little harder for one to discover or understand than the laymen's idea of "if you're an ecommerce site, then site traffic will trend upward in December; if you're not an ecommerce site, your traffic will trend downward in December." OK, I was joking, there is much more to seasonality than December web traffic trends. Web traffic seasonality definitely encompasses more than holidays or traditional calendar seasons. Understanding the seasonality of your audience is key for someone new to a company's marketing department or even for a search professional traversing their first year with a client. This is especially true for the latter as you can eat a large plate of crow after gloating upon a phantom organic search spike to find out this happened in years past and should have been expected. A good analytical tactician should do their homewo...

Full article: http://searchenginewatch.com/article/2325080/Understandin...

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