21 Jan '14, 2pm

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

Let's say you're moving into a new home, and you're bringing all your existing furniture with you. In order to decide where each piece of furniture should go, you need to know the size and the layout of the room, and the size and shape of each piece of furniture. Knowing the measurements helps you map the layout of your new home and makes moving a more efficient process. Measurement provides clarity and promotes efficiency. When it comes to measuring your content performance, it's no different. For years, we've been hearing that content is king in SEO . And that hasn't changed. But the shift in SEO to focusing on content performance rather than keyword performance means our content performance metrics must also shift. While many of the metrics SEO professionals have used for years are still useful, marketers have taken a step back to get a bigger picture of what it means t...

Full article: http://searchenginewatch.com/article/2323951/The-3Ps-of-C...

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