28 May '13, 12pm

Google: Use The Disavow Tool Like A Machete & Not Fine-Toothed Comb

Legitimate = from good quality & trustworthy sites (high pagerank does not guarantee quality or trust), editorially placed, not from a link farm, you don't have control over what the anchor text says, not from something under your control like article marketing, comment spam or bulk directory submissions... links that happen "naturally" or at least make some sense to be where they are for some reason other than to influence search results. Even links that fit some of the above descriptions can still be problematic if they all use the same few keywords as anchor text. Getting good links isn't always easy, because your site has to be something that other people with good, trustworthy websites will want to link to. Links are like an endorsement of a product or a reference on your resume. An endorsement or reference from someone with lots of integrity who doesn't lend their cr...

Full article: http://www.seroundtable.com/google-disavow-machete-16844....

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