13 Sep '18, 4pm

Kaepernick & Nike Beyond the Bickering: Social Data Unlocks the Risk of Taking Heady Positions

Wading into political waters to take polarizing positions may represent courageous statements or gratuitous PR play. In a perfect world, taking a stand can be both. At Aimclear, we avoid taking public positions, so as to be respectful of all third parties. That said, we have taken public positions on issues like hunger, regional splendor, homelessness, and community mental health outreach. Nike has chosen to seek whatever intersection of PR and political is authentic for Nike. The data was on their side before taking the leap and results speak volumes. It is said that customers vote with their wallets. The outcome of this special consumer referendum was an obvious Nike win, which was predictable.

Full article: https://www.aimclearblog.com/2018/09/13/kaepernick-nike-b...

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