20 Dec '17, 2pm

How to improve your AdWords conversion rate

How to improve your AdWords conversion rate

User experience can significantly affect the conversion rate of your landing page although it can still be overlooked during the A/B testing. Your visitors expect a good user experience when visiting a landing page with a fast loading speed, a fully functional page and a properly tested form. Every element of your landing page appeals to UX and accessibility can also be part of it. Conversion becomes easier when you ensure that your landing page is optimized for every single visitor.

Full article: https://searchenginewatch.com/2017/12/20/how-to-improve-y...

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