14 Dec '17, 12pm

Making Sure You Think About Your Search Universe by @DeepCrawl

Search marketing has been a force within digital advertising since Google’s inception in 1998, and certainly since Google launched AdWords in 2000. This is when search marketing became a dominant channel, bringing with it the ability to optimize and fine-tune ad targeting and relevance in a way that we were never able to before. In 2016, Google earned $79.3 billion from advertising revenue. The value of the paid side of search has always been clear, but for years on the SEO side of the fence we have talked about the “Black Box,” the “Dark Mystic Art,” and the lack of visibility that means SEO professionals the world over have to test, tune, and work hard to understand the Google algorithm. A Trip Down Memory Lane When I first started in SEO it was all about getting keyword density on the page and in the tags for relevance. You utilized Xenu Link Sleuth for page reviews, an...

Full article: https://www.searchenginejournal.com/making-sure-you-think...

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