02 Aug '17, 11am

Do you know what content you should be creating for every stage of the sales funnel?

Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the core strategy of modern marketing teams has shifted away from old, intrusive tactics and towards value-based marketing. Marketers have come to realize that pushing their sales messaging on customers isn’t as effective as attracting them through meaningful and helpful interactions. The most successful teams are refocusing their efforts on delivering value to their customers at each stage of the buyer’s journey . This shift means that modern marketing teams have to adapt by investing in content. And as brands grow their content marketing teams and double down on content creation, the SEO is becoming a more essential, strategic, and proactive player. To win in the world of content marketing, content and SEO teams have to be aligned. After all, without conten...

Full article: https://www.searchenginejournal.com/seo-content-buyer-jou...

Tweets

How SEO & Content Deliver Value at Each Stage o...

searchenginejournal.com 01 Aug '17, 6pm

Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the co...

How SEO & Content Deliver Value at Each Stage o...

searchenginejournal.com 01 Aug '17, 1pm

Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the co...

8 Local #SEO Hacks You’ll Actually Want to Use ...

searchenginejournal.com 02 Aug '17, 12pm

Want to get your business listed in Google’s local 3-pack ? Unfortunately, there’s no hack for an instant 3-pack listing (...

Top 6 tips for SEO for SaaS

searchengineland.com 03 Aug '17, 2pm

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I s...

How Machine Learning Is Changing SEO & How to Adapt

How Machine Learning Is Changing SEO & How to A...

searchenginejournal.com 03 Aug '17, 1pm

We’ve been hearing a lot about machine learning for the past couple of years, but do we really know what it is and how it ...

How to Use Content & Social Selling to Make Mor...

searchenginejournal.com 02 Aug '17, 11am

The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those th...

Coveteur broadens “insider lens” for content creation opportunities https://t.co/CiKWa89Kyf

Coveteur broadens “insider lens” for content cr...

luxurydaily.com 03 Aug '17, 8am

{"ct":"hNgO+MNGNitSejcsw+9ihLl91ahRlScQh4mEQbA8CA+n9y1xBwPBuJnSGN1dPyKgQ0PApDFkPnDIbUrhuNKPiNG6wrhSMVQ2GpmDoq4gDgvt0xMp31m...

How to Use Content & Social Selling to Make Mor...

searchenginejournal.com 02 Aug '17, 5pm

The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those th...

How Google's constantly evolving search experience changes the game for local SEO

How Google's constantly evolving search experie...

searchenginewatch.com 03 Aug '17, 1pm

Aside from serving results local to you, Google Jobs also features valuable filtering based on user needs, such as commute...

What’s your #content #strategy? Get the most from #marketing: check out what @Coex_team can do for your #website! https://t.co/NmtWkEXXWw

What’s your #content #strategy? Get the most fr...

domain.me 04 Aug '17, 4pm

There are quite a few possible reasons for your content facing cricket sounds after you publish it. It might be the topic ...

We Eliminated 84 Low Quality Posts: Here's What Happened

We Eliminated 84 Low Quality Posts: Here's What...

seerinteractive.com 03 Aug '17, 5pm

Duplicate pages – Seer’s blog generated duplicate pages at some point after our redesign a few years ago. These were pages...

Google Mocks SEO Experts Who Place Mass Content On Footer

Google Mocks SEO Experts Who Place Mass Content...

seroundtable.com 31 Jul '17, 12pm

Gary Illyes from Google responded to a tweet last week on Twitter mocking "SEO experts" who place massive amounts of text ...

3 Ways SEO & Content Work Better Together #lawy...

searchenginejournal.com 28 Jul '17, 9pm

The relationship between SEO and content marketing can always feel a bit complicated – specifically in how the two fit tog...

8 Ways to Improve Your Local Search Ranking

searchenginejournal.com 03 Aug '17, 11pm

Want to get your business listed in Google’s local 3-pack ? Unfortunately, there’s no hack for an instant 3-pack listing (...