01 Aug '17, 11am

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at the many aspects of Adblock and its influence on internet advertising overall, particularly on CPA marketing and CPA tracking. Adblock and CPA marketing The explosive increase in internet devices, internet users and different ad blocking solutions is driving the adoption of tools that selectively or completely block Internet advertising on users’ screens. At the same time, we also see the continuous development of blockers’ technical features and abilities to filter out intrusive ads, allowing them to selectively...

Full article: http://searchengineland.com/adblock-vs-cost-per-action-ma...

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