NPR survey: Americans love their smart speakers, 42% call them 'essential'

#Americans love their #smart #speakers, 42% call them ‘essential’ https://t.co/8J23bBSlxV

Americans love their “smart speakers” and they plan to buy more of them. That’s according to a recent, in-depth consumer study from NPR and Edison Research. The survey polled more than 1,600 respondents (equally divided between device owners and non-owners) and found that 76 percent of owners had Amazon Echo devices, while 16 percent had Google Homes ; another 8 percent said they owned both. Among those who owned a smart speaker, just under 60 percent (58 percent) had one device. However 24 percent owned two and, interestingly, 18 percent had “three or more” smart speakers in their homes (this question goes to sheer number of devices vs. brand). However, 45 percent of the audience said they planned to buy another smart speaker. Smart speaker market share breakdown The report extrapolated smart speaker ownership to the US population as a whole (12+ years old) and asserts th...

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