23 Jul '17, 3pm

How to navigate the somewhat rocky transition to expanded text ads

I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other published articles, clearly some advertisers have struggled with the process somewhat and seen mixed results. In retrospect, I think a slightly rocky road for this transition should have been predictable.

Full article: http://searchengineland.com/navigate-somewhat-rocky-trans...

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How to navigate the somewhat rocky transition t...

searchengineland.com 24 Jul '17, 8am

I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other publishe...

How to navigate the somewhat rocky transition t...

searchengineland.com 21 Jul '17, 6pm

I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other publishe...

How to navigate the somewhat rocky transition t...

searchengineland.com 21 Jul '17, 3pm

I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other publishe...

How to navigate the somewhat rocky transition t...

searchengineland.com 29 Jul '17, 3pm

I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other publishe...

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{"ct":"YUOHiSAMk\/Mh4\/cth69aAUQGURY8RbBq9ruB3nnFULkSYLKxp1qKROa8\/nLLosRpjKdnswlRbM8xU\/4On4vEQiMx4SyCUAH+0EZsrYB4YOHj6fx...

実証には戦略が必要と。。とにもかくにも設計次第ってことですかね。そしてこの絵にある情報共有の仕組みってのも重要ですね。/ Pathways for Innovation - Rocky Mountain Institute https://t.co/FffMtDVzK4

実証には戦略が必要と。。とにもかくにも設計次第ってことですかね。そしてこの絵にある情報共有の仕...

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