20 Jul '17, 9pm

time to embrace new strategies for apparel: Broadening tactics through user intent

time to embrace new strategies for apparel: Broadening tactics through user intent

With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel industry has seen a massive shift in its advertising structure over the past few years. More powerful marketing technology and a more competitive market have forced the industry through its most profound transformation since the industrial revolution. Google regularly changes their search result types based upon user intent , allowing them to home in on what people need in certain verticals. A search engine results page (SERP) may display videos, related articles or answer boxes based on the user’s presumed intent. That means apparel retailers need to expand and optimize their content offerings based on SERP displays for their target keywords. Furthermore, advertising and marketing are no longer solely about conversions — apparel brands are a...

Full article: http://searchengineland.com/time-embrace-new-strategies-a...

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