31 Dec '12, 10pm

Required Reading For Enterprise SEOs: The Top 25 Posts Of The Year

The Enterprise SEO column made its debut on Search Engine Land midway through 2011, as large companies and big brands were faced with new challenges and massive opportunities in the search world. In 2012, we saw mega-sized content sites lose visibility in search results due to Panda, while the Penguin updates squashed those who gambled their brand credibility with poor link building strategies, both leading to wildly changing SERPs that were only impacted further by Google+ and new features such as authorship markup. Meanwhile, the attention focused social media threatened to take away budget, resources and credit for search success that enterprise SEO’s have long fought to earn. Working through layers of management bureaucracy and departmental ownership issues has always been one of the biggest challenges for enterprise SEO’s, but with the increasing relevance of social s...

Full article: http://searchengineland.com/required-reading-for-enterpri...

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