31 Dec '12, 9pm

Are your PPC Campaigns Getting the Credit they Deserve?

Are your PPC Campaigns Getting the Credit they Deserve?

More times than not PPC campaigns are designed to drive potential customers to your landing pages and perform the desired conversion goal. If you are not an e-comm advertiser this is typically filling out a form, signing up for whitepapers, etc. However, it’s no secret that there is still a large percentage of advertiser’s whose customers are calling more often than completing online lead forms. This is why it’s crucial for your campaigns to be properly formatted to attribute phone calls to PPC. Below are two simple yet efficient options you might not be utilizing to optimize campaigns.

Full article: http://www.seerinteractive.com/blog/are-your-ppc-campaign...

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