31 Dec '12, 7pm

Does Inbound Marketing Work For B2B? Part 2

Does Inbound Marketing Work For B2B? Part 2

B2B businesses may approach inbound marketing with a great deal of scepticism. It’s relatively new, and not at all the Mad Men or Glengarry Glen Ross style – but get the approach, mindset, and culture right and that scepticism will soon be dispelled. It takes time to build a cool website with great usability and regularly added quality content. It takes time and effort to provide regular and frequent blog posts on your website and videos on YouTube, which establish you as a knowledgeable expert in your field. It takes time, effort, and patience to engage with customers and prospects via social media, to show you care about their experience with your company and its products, to right wrongs, and to go above and beyond the minimum required. Yet all this does serve to build your reputation as the place for business customers to go when they want something in your space.

Full article: http://www.searchmarketingstandard.com/does-inbound-marke...

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