31 Dec '12, 4pm

Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days

Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days

CPA Bidding in Google AdWords allows you to set a CPA bid, and then Google will do all the bidding for you. When it works, its fantastic, as you don’t have to spend all day trying to set bids inside the account. Instead, you can focus you time on more permanent improvements, such as testing your ads and landing pages. When CPA bidding first rolled out in 2007, you needed at least 300 conversions in the past month for it to work. Over the years, Google has improved the algorithms to the point in 2010 that you only needed 15 conversions in a campaign over the past 30 days to enable this setting. However, I always found that no matter what Google’s minimum conversions, the tool failed more often that not if you didn’t have roughly 150-200% of the minimums needed – until very recently. Now, I’m seeing a different story with CPA bidding. Small Account CPA Bidding Case Study I w...

Full article: http://searchengineland.com/case-study-quadrupling-a-smal...

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