31 Dec '12, 4pm

eBay Offers A Mobile Search Shortcut For Online Stores

Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let’s take a closer look at eBay, and some strategies for using it to extend the reach of your existing catalog. Starting At The Desktop Before mobile was part of the equation, there was a well-established practice for leveraging eBay for online retail. Of course, it goes without saying that many retailers use eBay as their sole storefront, taking advantage of the existing audience, feedback scores, and shipping options to make DIY selling pretty easy, even for the novice. But, when retailers start expecting heavy business, eBay’s fees and commissions start becoming painful. For many product categories, the combined eBay and PayPal fees ...

Full article: http://searchengineland.com/ebay-offers-a-mobile-search-s...

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