31 Dec '12, 2pm

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013 via @sewatch

Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role. There are real opportunities for great business. What follows are 10 reasons why SEOs should really get to grips with PR in 2013, based on my conversations with the people who are making the two work together. 1. The PR Industry is Definitely ‘Getting it’ Most of us who have been in link building for a while have in the past experienced a certain degree of frostiness from the PR industry. But that is clearly changing and people are breaking out of silos. Mike Cherenson is a former Chair and CEO of the Public Relation...

Full article: http://searchenginewatch.com/article/2232614/10-Reasons-W...

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10 Reasons Why Public Relations is a ‘Must-do’ ...

searchenginewatch.com 31 Dec '12, 8pm

Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other....

10 Reasons Why Public Relations is a ‘Must-do’ ...

searchenginewatch.com 01 Jan '13, 4pm

Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other....

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