31 Dec '12, 12pm

2013: The Year of Marketing Integration

Even though a new year will begin in just a few hours, it still isn't too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company in 2013. Here are five trends in the world of B2B marketing as we enter 2013 and where to focus your attention. Image Credit: Pakalert Press Nothing is New Under The Sun The basic concepts of marketing, and specifically B2B marketing, haven’t changed (and probably never will). New channels, new tools, new platforms and new ideas, they are all new ways to achieve the same old goal – generate demand for your products and services. Integrations There are three levels of integrations you need to check out in 2013: Channels: More channels will start to integrate and consolidate as offline and online begins to work in concert together and the integrations of channels become more possible through ...

Full article: http://searchenginewatch.com/article/2232621/2013-The-Yea...

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