30 Dec '12, 2pm

How To Tackle Refining The Core SEO-Localization Process | | #SEO #Localization #Marketing

How To Tackle Refining The Core SEO-Localization Process | | #SEO #Localization #Marketing

On numerous occasions in the Multinational Search column both Bill Hunt and I have tackled the need for integrating and refining one of the most essential and costly global website management processes: SEO-Localization. My first post in September last year compared the level of investment in localization to investment in SEO . Today, it still seems the case that the localization industry is vastly bigger than the search marketing sector—there’s certainly more money going in than into SEO. Let me define SEO-Localization as a process combining the requirements of localization and SEO. Since for localization this means making the content as relevant as possible to customers and users in the target language—but also presenting consistency and correctness at minimum cost. SEO is more about reaching customers and users via search engines, therefore, SEO-Localization must be: Th...

Full article: http://searchengineland.com/how-to-tackle-refining-the-co...

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