30 Dec '12, 3pm

Market Depth & Profit Scalability | SEO via @seobook

Does how much money you make matter? Some people keep score of their success in terms of dollars, but I still prefer to measure how I am doing in links over money because I think that having a large reach and fast feedback loop will lead to more learning, opportunity, and economic stability than just having a chunk of cash in hand. The amount of cash you can make from a market is largely dependant on the size of a market and how scalable your business model is. Search works with just about everything and is pretty damn automated. And thus Google is worth about as much as Yahoo!, eBay, Amazon.com, Ford, and GM combined. I have a site about academic stuff that is comfortably over $100 eCPM. I have another site in a different niche in that vertical and the site makes next to nothing for the traffic it has, sporting a completely worthless $15 eCPM. SEO Book does decently well ...

Full article: http://www.seobook.com/archives/001793.shtml

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