30 Dec '12, 2am

The 70/20/10 Model for SEO & Content Excellence via @sewatch #marketing #socialmedia

Most articles that address the overlap between SEO and content strategy end up perverting the act of content creation itself. Writers often post about the importance of industry analysis, prospecting influencers, and determining shareability – all of which are vital for a winning content strategy , but also all of which have become recycled insights since content was crowned king . I encourage marketers to look outside of data – if only a fleeting glance – to recognize a different, perhaps more discerning, governing force for creating content. SEO professionals should adopt ways of thinking about content that people want , rather than gaming the system with content that works . We all know that what “works” changes from month to month, year to year. In the long-term, true success should hinge on how well you intuit what readers want – and why not give it to them? And so, m...

Full article: http://searchenginewatch.com/article/2215177/The-702010-M...

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