29 Jun '17, 2pm

What to make of the EU's absurd antitrust ruling against Google

What to make of the EU's absurd antitrust ruling against Google

In 2012, Google started the process of migrating from its free Google Product Search shopping engine for a purely pay-to-play product called Google Shopping . The reason for the move, in Google’s words at the time, was “about delivering the best answers for people searching for products and helping connect merchants with the right customers.” Unsaid was that Amazon was providing a much better product search experience for consumers than Google. Merchants routinely abused Google’s free system or didn’t bother to keep their feeds updated with proper pricing and availability. It was a bad user experience. Another alternative was to click listings or ads for competing CSEs and go to yet another list of search results. Not ideal either.

Full article: http://searchengineland.com/google-shopping-absurd-eu-ant...

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