24 Jun '17, 1pm

How to Prepare Your Content Strategy for Virtual Reality

Virtual reality (VR) is perhaps the most anticipated technological innovation in recent memory. What was once a product of science fiction movies is now transitioning into one of the most powerful marketing tools of the 21st century. Industry giants like Facebook, Samsung, Sony, and Google investing in VR. Clearly, VR will be around for the long haul. In fact, a Greenlight Insights survey, reported by Adweek , found that 71 percent of consumers view a brand utilizing VR as “forward-thinking.” The purpose of VR is to create authentic experiences void of background noises. Through the act of putting on a headset, a user can be teleported anywhere from a peaceful beach to the ends of the universe. The beauty of using this tool for marketing is that you, as a brand, are in complete control of everything the user sees or hears in a 360-degree environment. Even though it’s still...

Full article: https://www.searchenginejournal.com/vr-content-strategy/2...

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