31 May '17, 10pm

"Google adds Maximize Conversions automated bid strategy in AdWords"

Google adds Maximize Conversions automated bid strategy in AdWords Ginny Marvin on May 31, 2017 at 2:14 pm Categories: Channel: SEM , Google , Google: AdWords Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement : Maximize Conversions will help you get you the most number of sales from your existing budget by factoring signals like remarketing lists, time of day, browser and operating system into bids. Maximize Conversions also takes historical performance into account. Unlike Target ROAS or Target CPA bid strategies, Maximize Conversions is concerned with conversion volume rather than return on investment goals. Maxi...

Full article: http://searchengineland.com/adwords-maximize-conversions-...

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Google adds Maximize Conversions automated bid strategy in AdWords

Google adds Maximize Conversions automated bid ...

searchengineland.com 31 May '17, 6pm

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a ...

Google AdWords New Maximize Conversions Smart Bidding

Google AdWords New Maximize Conversions Smart B...

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via @MattGSouthern, @sejournal

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Google adds

Google adds

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