31 May '17, 3pm

How to use #SEO to influence #B2B buyers at every stage of the buyer's journey

How to use SEO to influence B2B buyers at every stage of the buyer’s journey Nate Dame on May 31, 2017 at 11:02 am Categories: All Things SEO Column , Channel: SEO , How To , How To: SEO , SEO - Search Engine Optimization , SEO: Content & Writing Content marketing isn’t a new strategy anymore, and as every corner of the web fills up with content, marketers increasingly need to prove ROI and drive revenue. Modern SEO has, for years, been the secret weapon for creating content that stands out above the noise — and now that B2B marketers are discovering the value of mapping content to the buyer’s journey, SEO is already equipped to help. Why align content marketing to the buyer’s journey? Among other benefits, mapping marketing activities to the buyer’s journey has proven to increase upsell and cross-sell opportunities by 80 percent . And that’s because the buyer’s journey ha...

Full article: http://searchengineland.com/use-seo-influence-b2b-buyers-...

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