31 May '17, 3pm

How to use SEO to influence B2B buyers at every stage of the buyer's journey

Content marketing isn’t a new strategy anymore, and as every corner of the web fills up with content, marketers increasingly need to prove ROI and drive revenue. Modern SEO has, for years, been the secret weapon for creating content that stands out above the noise — and now that B2B marketers are discovering the value of mapping content to the buyer’s journey, SEO is already equipped to help.

Full article: http://searchengineland.com/use-seo-influence-b2b-buyers-...

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