31 May '17, 1pm

The battleground of entities & reviews

The battleground of entities & reviews

Who is reviewing you, and what their reviews are. You can’t please all of the people all of the time, but are you pleasing your target demographic? Be clear on your site or in your business who you are catering to and what they can expect. Which of the products and services you offer are being reviewed favorably and poorly across the web. This is simply a good business move (clearing out bad products and focusing on the good); however, if I’m right, and this will start to impact your own rankings and review scores, it will be more important than ever. How your site connects with other entities (e.g., authors in your blog, companies you’re affiliated with) and how they are rated. If you’re associated with poorly reviewed and rated entities, this flow of influence (or rather, lack thereof) will impact you.

Full article: http://searchengineland.com/battleground-entities-reviews...

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