30 May '17, 12pm

Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content

Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content

Closed Loop Analytics is the product of combining web analytics data with CRM data to get a complete picture of the customer journey. A true Closed Loop integration is more than simply knowing what the last channel or campaign touch point was prior to the customer becoming a lead. It’s also about knowing what content and other marketing efforts contributed to that customer deciding on your brand in the first place. Check out the below video for a high level explanation of Closed Loop.

Full article: http://www.seerinteractive.com/blog/closed-loop-analytics...

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