30 May '17, 10am

4 Ways to Make Sure You Deserve Website Visitors' Business

Why do you deserve to earn the business of your site visitors? That question is always the underlying premise in someone’s mind when they are deciding whether or not to buy your product or service. It may not be the first question in their mind, but assuming all other questions get answered, if this one isn’t, the rest won’t matter. There are four ways you can combat this nagging question: 1. UVP (Unique Value Proposition) Outline what it is that makes you unique from anyone else selling the same products or services. It should make it clear how your product or service is uniquely capable of solving a specific customer problem or enhance their life. Beachbody’s website highlights what makes its fitness and nutrition program special: The simplicity of use and fast results, addressing two of the biggest hesitations people experience when starting a new program. Your UVP shou...

Full article: https://www.polepositionmarketing.com/emp/do-you-really-d...

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