29 May '17, 10pm

Google Introduces 'Buy' Button in Beta Program - Search Engine Journal

Google Introduces 'Buy' Button in Beta Program - Search Engine Journal

Google has introduced a Purchases on Google beta program which allows qualifying merchants to add a “Buy” button to search adds. Merchants who both choose to take part in, and qualify for, the beta program will be able to include a “Buy on Google” button at the top of their product ads. Purchasing a product from Google search requires being a user of Google Wallet. Clicking on the “Buy” button will send Google Wallet users to a Google-hosted page where the product can be purchased. Not only is the beta program limited in who can take part in it, but the potential audience is limited as well. Currently, only searchers on Android will be able to see the “Buy” button. That means it’s also limited to mobil search for the time being. Curiously enough there has been no official announcement about this feature. Though we can confirm it exists because it’s an option that now appea...

Full article: https://www.searchenginejournal.com/google-introduces-buy...

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