29 May '17, 6pm

4 of the Most Effective PPC Ad Extensions

Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one of the easiest ad extensions to create because they have a predefined “header” for information and are not linking to the website. Each snippets extension has a “heading” such as: Amenities Brands Destinations Degree programs Courses Featured hotels Insurance coverage Neighborhoods Service catalogs Models Show Styles Types After selecting the header, enter the values – such as “free WiFi” or “pool” for amenities. These extensions also tend to show frequently on both platforms. Here’s an example of a Bing Ads set-up for a uni...

Full article: https://www.searchenginejournal.com/ppc-ad-extensions/198...

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