29 May '17, 4am

How to Improve Your #Facebook Ad Relevance Score

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015 , but many advertisers still struggle to understand it, or how to fix it if it’s struggling. If you’re one of those advertisers, read on. This is everything you need to know about Facebook Ad Relevance Score. What Is the Facebook Ad Relevance Score? With the explosion of Facebook Ads and the News Feeds getting ever more crowded, it made sense for the social network to create an ad quality metric. This also added a layer of complexity. Advertisers had another “thing” to figure out if ads were under-serving or costs got really high. Your Facebook Ad Relevance Score is a rating of 1-10 after it has at least 500 impressions (yes, that’s pretty quick). The scor...

Full article: https://www.searchenginejournal.com/facebook-ad-relevance...

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via Highsnobiety

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