29 May '17, 1am

Google will automatically convert display ads to AMP, test AMP landing pages for Search

For search advertisers, Google is launching a beta to serve AMP-enabled landing pages on mobile from Search ads. Advertisers that have created landing pages in AMP HTML will be able to designate them as their mobile landing pages at the ad level in AdWords. After users click a search ad from mobile, the ad will direct to the AMP landing page, which should serve up much faster than standard landing pages. Google says early testing has shown improved user behavior and conversion outcomes.

Full article: http://searchengineland.com/google-amp-display-ads-search...

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