29 May '17, 1am

I'm a huge fan of #emailmarketing - Here are common mistakes people make. Wordtracker

I'm a huge fan of #emailmarketing - Here are common mistakes people make. Wordtracker

With so many emerging digital audience touch points and the ever present pressure to be present on every new social media platform, it’s easy to let your focus slip from older channels such as email marketing. Best practice and the brilliant basics often become the first casualty when time and resources get diverted towards the next big thing. Here are some common email marketing and list management mistakes to be aware of: You’ve let your list management and growth tactics go stale You’ll lose subscribers and fail to pick up new ones at the desired rate from time to time. There is a natural rate of attrition when it comes to email marketing as subscribers change email addresses, decide to cancel their subscriptions or send your messages to junk. You must therefore regularly allocate time to maintaining and growing your subscriber list. For existing subscribers, that means...

Full article: https://www.wordtracker.com/blog/common-email-marketing-m...

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