29 May '17, 12am

New Quality Score metrics: What matters most, and how to improve your ads

Reorganize your accounts. Having poorly structured campaigns and ad groups will depress your Quality Score. This is a change you can make at the AdWords side of the equation. Fix lousy ad copy or creative. When ad copy resonates against the keywords in an ad group, your CTR goes up (and CTR is the biggest component of QS). Improve targeting. This includes anything from using the right negative keywords to eliminating poorly targeted ad impressions to using audiences and dayparting to be there in the SERP when your most targeted customers are itching to click. Improve conversion rate. Whether you’re an e-commerce or multichannel merchant business, B-to-B, lead gen or services business, anything you can do to get a greater percentage of site visitors to take actions you value is a leverage point. If more of your clicks convert, your allowable bid goes up. Strive for mobile-f...

Full article: http://searchengineland.com/quality-score-leverage-points...

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