28 May '17, 9pm

Mapping keywords to the buyer journey in SEO

Don’t rely on only broad or only very specific keywords and phrases. Instead, consider the buyer’s journey when developing keywords. When someone is just starting the journey, searches and questions the person will ask may be broader in nature, but the searches and questions become more specific as the buyer gets closer to purchase. Let’s use the example of running shoes. When I’m starting my comparison shopping, my queries might be:

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