28 May '17, 2pm

Have you tried them and found them useful? Are Headline Analyzers Worth Your Time?

This gave me eight charts, one for each group of 20 correlated with scores from each headline analyzer. I calculated the Pearson’s r for each group. For those not familiar with statistics or research methods: A Pearson’s r is a correlation coefficient that indicates how strongly two variables are associated with each other and if changes in one (Y) can predict changes in the other (X). Y is the independent variable— headline analyzer scores— and X is the dependent variable— number of sessions. Pearson’s r ranges from -1 (a perfect negative correlation, which means that when Y increases, X will always decrease) to +1 (a perfect positive correlation, which means that when Y increases X will always increase). Either a negative or a positive indicates correlation, but the direction of change is either opposite or the same. The closer Pearson’s r is to 0, the weaker the correla...

Full article: https://www.portent.com/blog/content-strategy/are-headlin...

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