22 May '17, 12pm

How to Develop an Effective Content Strategy by @alextachalova

Many experts will tell you that all you need for a successful online marketing strategy is to simply create high-quality content and the rest, like traffic and leads, will come. Unfortunately, nowadays, things don’t always work out that easily. Take a look at this research by Steve Rayson. It presents an in-depth analysis of over one million articles and was carried out to understand the correlation between shares and links as well as what type of content gets more shares and links. A randomly selected sample of 100,000 posts showed that more than 50 percent of these posts had two or less Facebook interactions (shares, likes, or comments), and more than 75 percent had no external links. On top of this, the majority of highly profitable industries are extremely competitive when it comes to ranking in Google. That’s why you have to find less competitive niches in your indust...

Full article: https://www.searchenginejournal.com/effective-content-str...

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