30 Apr '17, 1pm

Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue

Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue

According to a report from iab , total revenue from search ads has hit a new high which can be attributed in large part to the success of mobile ads. As a result of an unprecedented level of spending on mobile search ads, the search ad format accounted for $35.0 billion in revenue in 2016 — up from $29.5 billion in 2015. Broken down into desktop and mobile: Desktop Search accounted for $17.8 billion in 2016 revenues, down 13% from the $20.5 billion 2015. Mobile revenues increased 77% from $20.7 billion in 2015 to $36.6 billion in 2016. Mobile ad formats are doing so well this year they are selling a combined 51% of digital ads compared to desktop digital ads. This has led to an unsurpassed $72.5 billion in total digital ad spending. The rising tide raises all ships, as the saying goes. More mobile ads being sold means more digital ad types are being sold in general. As adv...

Full article: https://www.searchenginejournal.com/search-ad-revenue-19-...

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searchenginejournal.com 29 Apr '17, 8am

According to a report from iab , total revenue from search ads has hit a new high which can be attributed in large part to...

Search Ad Revenue Up 19%, Now 48% of All Digita...

searchenginejournal.com 28 Apr '17, 7pm

According to a report from iab , total revenue from search ads has hit a new high which can be attributed in large part to...

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IAB: Paid search was 48 percent of total digital spend in 2016

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