30 Apr '17, 7am

How #Google #RankBrain is Humanizing #SEO by @tamweintraub on @sejournal

Since the end of 2015, Google has been using an artificial intelligence system called RankBrain to process search results and inform its core algorithm to deliver more relevant organic search results. But, we still don’t know much about how Google RankBrain works, and according to Google itself, they don’t really know either . What we have ascertained so far about how RankBrain impacts SEO is pivotal, and it means we need to start taking an even more human-first approach to search engine optimization. Google RankBrain is Not Itself an Algorithm, but it is Integral to One Google describes RankBrain as a key “signal” within its core search algorithm. Essentially, RankBrain is the part of the algorithm that is used to “understand” the meaning of billions of web pages and help Google’s algorithm return the ones that users will find the most relevant to their search queries. Wh...

Full article: https://www.searchenginejournal.com/google-rankbrain-huma...

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