29 Apr '17, 11pm

3 Overlooked Paid Social Strategies To Leverage In 2017:

is an effective way to capitalize on several audience segments that didn’t engage with your initial email marketing efforts. Socialite allows you to get very granular and turn these efforts into profits! Essentially, this was revenue that was left on the table. A common practice among many advertisers is simply uploading a non-segmented email list of anyone who has ever engaged with your brand through lead gen initiatives, newsletters, and other common methods used to acquire user information. Although this is a very effective method, Socialite gives you the capability to target users based on how they engaged with your email. For example, with Socialite, we’re able to create a segment of users who opened the email, but didn’t click through to the site, or even users who just didn’t open the email at all. By remarketing to them on Facebook, we were able to maximize the pot...

Full article: https://www.wpromote.com/blog/3-overlooked-strategies-lev...

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