29 Apr '17, 10pm

Using Facebook Likes as a resource for optimizing your overall Facebook strategy is more beneficial than you think.

Using Facebook Likes as a resource for optimizing your overall Facebook strategy is more beneficial than you think.

Note that the information box advises you to only use these settings to target people connected to your page, app or event which is exactly how you target users who have Liked your page. You can now use your Facebooks Ads campaign to target these users again with content and promotions that lead to revenue for your business. Facebook provides ad types specifically designed to be shareable by your existing customers and attract new ones. Ads created as Facebook Offers , for example, are a great way for businesses to maximize lifetime customer value and extend a discount redeemable online or in your store. Any ad type you choose is measurable, so you can clearly connect your Facebook Ads campaign built from Likes to the revenue it generates.

Full article: http://www.verticalmeasures.com/ppc-advertising/do-likes-...

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